The digital media advertising market is worth hundreds of billions of $. Coordinated, managed, hacking has resulted in the takeover of millions of unsuspecting computers. The machines are secretly, remotely controlled and programmed to create digital traffic for paying customers who need to justify their ad rates. This not well publicized and little known fact was revealed by Ad Age. Major player Google is on the case and working to catch, expose and eliminate this scourge. They have the most to lose if media buyers and the public learn about this manipulation and stop or reduce ad spending on unproductive traffic that doesn’t convert to sales. Why pay per click with no resulting sales??
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