“Identify your best competitive position and teach key insights to your marketing and sales teams”
This popular program includes an insightful review of how your community’s sales compare with your market and presents strategic solutions to make real gains. One luxury client’s sales team was struggling with the 1.5 hour drive to the nearest airport. Dave coached them to talk to the private airstrips, both less than 40 minutes away since most of their wealthy buyers lived near a private strip. He suggested they also contact their area airports and find out who was landing there to reach out to those potential buyers.
VALUE OF LEAD
This program for both sales and marketing teams, shows in real dollars how much a prospect costs from acquisition to arrival on-site. It then juxtaposes company driven leads’ typical closing rates, 7-30%, with referral closing rates, 25-50%. By showing the sales team that if they generate referrals they can double their income and close sales faster and marketing staff that by supporting referral effort, for every referral they save $500-3000. In marketing budget, both become drivers of more profitable sales!
Market Overview & Value of Lead programs will identify your best competitive position and teach key insights to your marketing and sales teams.
Property Owners Associations
Savvy HO & POAs recognize the importance of driving sales especially after the developer exits and housing becomes dated and less desirable. Hot Springs Village, the largest gated community in America, brought Dave in to help them establish a sales program. Board of directors know that they need to maintain and improve property values, drive new club and fee related income, as well as provide an exit strategy for aging owners who may need to sell their property.
New Project Feasibility & Start-up
Whether you need to create a marketing plan, start-up budget, product pricing model, identify key vendors, find a management team, or any other aspect of the real estate project arena Dave can help. His knowledge and network of industry leaders are sure to establish your successful ROI.