“Identify your best competitive position and teach key insights to your marketing and sales teams”


This popular program includes an insightful review of how your community’s sales compare with your market and presents strategic solutions to make real gains. One luxury client’s sales team was struggling with the 1.5 hour drive to the nearest airport. Dave coached them to talk to the private airstrips, both less than 40 minutes away since most of their wealthy buyers lived near a private strip. He suggested they also contact their area airports and find out who was landing there to reach out to those potential buyers.


This program for both sales and marketing teams, shows in real dollars how much a prospect costs from acquisition to arrival on-site. It then juxtaposes company driven leads’ typical closing rates, 7-30%, with referral closing rates, 25-50%. By showing the sales team that if they generate referrals they can double their income and close sales faster and marketing staff that by supporting referral effort, for every referral they save $500-3000. In marketing budget, both become drivers of more profitable sales!

Market Overview & Value of Lead programs will identify your best competitive position and teach key insights to your marketing and sales teams.


Property Owners Associations

Savvy HO & POAs recognize the importance of driving sales especially after the developer exits and housing becomes dated and less desirable. Hot Springs Village, the largest gated community in America, brought Dave in to help them establish a sales program. Board of directors know that they need to maintain and improve property values, drive new club and fee related income, as well as provide an exit strategy for aging owners who may need to sell their property.

New Project Feasibility & Start-up

Whether you need to create a marketing plan, start-up budget, product pricing model, identify key vendors, find a management team, or any other aspect of the real estate project arena Dave can help. His knowledge and network of industry leaders are sure to establish your successful ROI.

Increase Revenue with Dave’s Market Overview & Value of a Lead  Programs   Learn More

RECA_headshot_02ABOUT DAVE

Dave Robertson has consulted for Bald Eagle Partners, Bear Lake Reserve, Ginn Communities, The Landings Cos., Reynolds Signature Communities, the State of Tennessee, Hometown Mississippi Retirement, the Evergreen Fund, Shaffer’s Mill, and numerous other entities involved in the establishment, promotion and restructuring of planned residential communities.

From 1991 – 2015 Dave hired, trained and led his team at RPI Media, Inc. to create, build and run the most successful lead generation platform in North America, ideal-LIVING. Still operating successfully, they produce ideal-LIVING Magazine, Resort & Retirement Expos & ideal-LIVING.com. RPI Media, Inc. has driven billions in real estate sales.

Dave has served on the numerous industry boards: Associate Council, National Apartment Association, Apartment Association of North Carolina, Cape Fear Advertising Federation, The American Association of Retirement Communities, (AARC), Board of Directors Chair: 2002-2006 and many others. ULI Member, NAREE Member & AARC Member 1998-2015. 2005 Recipient of the Order of the Long Leaf Pine Award, highest award given by the NC Governor to a citizen for humanitarian service. Speaker / Presenter National Association of Home Builders, IBS 2009-14 (AARC) annual conferences 2003-2006 (MC),  2006-14 speaker/conference committee member A.C.E.s Marketing Summits 2001 – 2009 A.C.E.s Sales Events 1994 – 97, 2004-07 Craig Lawn Sales & Marketing Event 2006-08 FHBA, Southeastern Builders Conference; SMC 2006-08, speaker 2006-14, 2014 Aurora Housing Excellence Awards, Chair.

Sales Generated
Years Experience


"Dave’s insights and direction have helped us & other builder developers grow both profits & sales for decades"

− Rosemary Messina, VP Marketing & Online Sales, ICI Homes

"Dave’s deep, unique perspective on what today’s buyers’ want and how sales teams need to adapt to appeal to them is gained by 20+ years of listening to and teaching prospects about destination communities, He’s a great resource who brings actionable strategies and results"

− Bill Houghton, SVP Marketing, Kiawah Partners/Kiawah Island Real Estate

"Success depends on leads, tours & sales. We hired Dave to define conversion programs & methods. He’s a proven expert. His skills fit hand and glove with our philosophy."

− Jim Matoska, Principal New Martis & Red Earth Cos.

"Dave is terrific. He was diligent, honest, helpful and reliable. We are thrilled with our new home, thanks to Dave. In addition, he has a great sense of style and color and gave us many helpful color and decorating tips. My wife and I recommend Dave highly and without reservation."

− Homebuyers Paul & Martha Feinstein

Effective Presentations and Training

Whether your goal is to motivate & train the sales team or win the support of your BOD, Dave’s experience and insightful content creation and delivery in an impact filled way will drive the result you need.

Strategic Planning

Dave’s solution oriented, innovative thought and proven management skills leading a national sales team and business through the most severe recession will leverage and maximize your business advantages.

Increased Sales

Nothing happens until the sale. Consummate closer and negotiator Dave can train your team to monetize opportunities every step of the way, each day. Call Dave today to harness his success skills for your organizational needs.


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